Press Coverage

The 99.5% Question: Why Reaching Almost Every Family Still Isn’t Enough

04/28/2026 — The morning we launched our new districtwide communication platform, I stood in a school car line and watched parents slow down to read the yard signs. Some even rolled down their windows to ask staff how to sign up. It was clear right away that families were ready to engage… (Read more)

Anu Vaid of ParentSquare On How Their Technology Will Make An Important Positive Impact On Education

Anupama (Anu) Vaid is the Founder and President of ParentSquare. She launched the company after recognizing the need for unified communication between schools and families when her own children started school. Before founding ParentSquare, Anu, a computer engineer, spent… (Read more)

Parent Communication in the Age of AI with Anu Vaid, CoFounder of Parentsquare

03/2026 — How do we bridge the communication gap between schools and families in an increasingly fragmented digital world? In this episode of Trending in Education, Mike Palmer is joined by Anu Vaid, the founder of ParentSquare, to explore the evolution… (Read more)

How AI Is Transforming Teaching, Engagement, and Equity in K–12

02/11/2026 — The superintendent’s voice carried a familiar frustration: 9,400 students were chronically absent in her district. “We’re sending letters. We’re making calls. We’re doing everything we’re supposed to do,” she said. “And we’re still losing them.” After fifteen years working… (Read more)

How AI Is Transforming Teaching, Engagement, and Equity in K–12

01/22/2026 — Artificial intelligence is reshaping nearly every facet of K–12 education, from lesson planning and assessment to communication, translation, and data analysis. But despite its rapid evolution, AI remains a suite of tools. Its value depends on the educators and… (Read more)

How athletics, communications came together to reach every family at school

In Indiana’s small towns, athletics are more than after-school activities. Friday night football, rivalries carried across generations, and packed gymnasiums are the heartbeat of community life. But like many rural districts, we’ve started to feel the effects of shifting… (Read more)

How Two Kentucky School Districts Navigated Senate Bill 181 with Confidence

When Kentucky’s Senate Bill 181 passed in 2024, it set a new bar for protecting students and safeguarding staff by requiring all districts to adopt a trackable, traceable communication platform. While many districts faced the pressure of adopting new… (Read more)

Showing up matters: How district leaders can help families strengthen school attendance

Success at school begins at home. While schools provide the structure for learning, families create the emotional and logistical foundation where a child’s orientation toward school is formed. As district leaders, the opportunity lies in equipping families with the… (Read more)

ParentSquare Launches New Attendance Module

09/16/2025 — Family engagement platform ParentSquare has introduced ParentSquare Attendance Plus, a new solution designed to help reduce chronic absenteeism with timely communication. The solution is built directly into the ParentSquare platform and supports every stage of attendance outreach from tiered… (Read more)

How We Improved School-Home Communication and Built Stronger Family Partnerships

09/12/2025 — Districts can send out all of the messages and correspondence they want, but if that outreach isn’t being opened and read by the intended audience, the effort is wasted. Then, when recipients don’t receive important messages, it’s up to… (Read more)

More Power to Teachers, More Connection with Parents: Our Communications Success Story

Until last year, our district relied on a legacy platform for sharing school-related information. We eventually recognized the significant limitations of that system—limited teacher control, no built-in translation capability, and minimal communication features—and started exploring better options for our… (Read more)

6 steps to transforming parent engagement, one message at a time

08/01/2025 — When you open the doors to a brand-new school, you’re not just filling classrooms, you’re building a community from the ground up. In August 2023, I opened our Pre-K through 4th grade school in Charlotte, North Carolina, to alleviate… (Read more)

Tackling Chronic Absenteeism Through Better Communication

At our district, the chronic absenteeism crisis was a growing concern, fundamentally reshaping our priorities in K-12 education. We recognized that traditional, reactive approaches like mailed letters and after-the-fact notifications simply weren’t enough to address the profound impact on… (Read more)

EdTech Leader Anupama Vaid, Founder of ParentSquare, Answers Five Questions for Founders

Anupama Vaid is the Founder and President of ParentSquare, the trusted leader in school-home communications, helping K-12 districts nationwide achieve 100% family contactability with an award-winning, all-in-one engagement platform. She launched the company after recognizing the need for unified… (Read more)

Say Goodbye to Information Overload: A Better Way to Connect with Parents

We’d been using another communications platform for about 16 years when we realized we needed a modern school-home communications tool. Our first platform was pretty much only able to send out emails or phone calls quickly, and it lacked… (Read more)

6 ways to boost district engagement with a unified communications platform

01/30/2025 — Our district is incredibly diverse, with 33 languages across our 13 schools, according to our latest home language survey data. When we were in the middle of the pandemic and everything in education was turned on its head, we… (Read more)

Benefits of a Unified School-to-Home Communications Platform

When our school-home communication platform was no longer meeting the needs of our district’s changing demographics, we decided to take action. Our system only supported two languages, English and Spanish, but many of our families also spoke Haitian, Ukrainian,… (Read more)

Chronic absenteeism: How to empower families to take action

The future of our nation hinges on the education of our children. Yet, one in four U.S. students experiences chronic absenteeism, missing 18 or more school days per year. Recent data published by Rand Corporation and the Center on… (Read more)

Ending chronic absenteeism: Effective, empathetic communication is the key

Chronic absenteeism, or missing more than 10% of school days in an academic year, has all kinds of negative effects on students, including reduced academic achievement, increased social and behavioral challenges, increased dropout rates, and even poorer health outcomes… (Read more)

GCCISD to use ParentSquare for more effective communication

05/26/23 — Goose Creek Consolidated Independent School District is creating an inclusive, unified, and safe way of communicating for teachers, parents and students. ParentSquare was presented at Monday’s school board meeting by Kendall David, Executive Director of Community Engagement… (Read more)

4 Tips for a Successful Districtwide Communication Platform Launch

05/15/23 — Until last year, our district was using a number of different websites and platforms for school-home communications. Many of those platforms weren’t supported by our district, which takes a hands-off, lenient approach to approving websites and other tools… (Read more)

6 ways to transform district communications with tech

04/24/23 — When I joined our district in 2021, I was asked to review its overall communications and ensure that we were communicating effectively with families and staff. A team of people developed the survey. The basic idea was to… (Read more)

5 ways to use school communications to build strong bonds with families

12/21/22 — When it comes to education, Indiana is a highly competitive state. We have vouchers, charter schools and in our district, in particular, we have many private schools. Our area is known as the “City of Churches,” and a… (Read more)

4 reasons we put all of our district communications on one platform

12/15/22 — With 22 schools and 8,000 students—nearly all of whom qualify for free or reduced lunch—we have to cover a lot of area in our district. We’d been using a number of applications to maintain open lines of communications… (Read more)

Using Good Communication to Improve Turnaround Schools

12/07/22 — Establishing a culture that encourages strong home-to-school bonds was built into the DNA of our organization, Transformation Waco. Formed in 2018, its foundation was built on the need for a Waco-driven solution to school improvement. We operate with… (Read more)

Confidentiality, Integrity & Availability: 4 Ways Schools Can Securely Build A CIA Triad

12/06/22 — The focus on student privacy has grown in recent years and for good reason. As consumers, we want to know that the banks, retailers and other organizations that we do business with aren’t misusing or reselling our data… (Read more)

5 Ways for Rural Schools to Get the Most out of a Districtwide Communications Platform

11/08/22 — Our rural school district operates from a single campus, but that doesn’t make school-home communications any easier. With 1,500 students across grades K-12, we were previously using a blend of different tools to sync up our teachers, students,… (Read more)

Email rules! 8 things to know about leaders’ favorite ways to reach families

04/21/22 — In a world of texts, Tweets and Snaps, it may come as a surprise to hear that good old email is still the No. 1 tool education leaders use to keep the school community informed. Clear and consistent… (Read more)

School PR Drive Time Episode 24 – Tips for Parent Engagement

03/23/22 — Today, we dive into the topic of parent engagement and why it’s so important. To help us with the conversation, we’re speaking with Dr. Chad Stevens, Chief Strategy Officer for ParentSquare and Tanae Sump-McLain, Chief Communication Officer with… (Read more)

4 best practices school communication experts are embracing to improve family engagement

03/18/22 — Schools are making a major transition from just communicating with parents to actually engaging with them. This premise led the conversation during a March 8 panel among three school communication experts moderated by Chad Stevens, chief strategy officer… (Read more)

New platform streamlines communication for the Southern Hancock school district

03/10/22 — When I joined our district, I became the first full-time communications officer. I came into the position not fully understanding how the district communicated to its key stakeholders but quickly learned that, for the most part, most of… (Read more)