Company

We love what we do

Our calling is to equip schools with technology that uplifts, simplifies, and unites.

Founder and President, Anu Vaid
Our story

Led by purpose and possibility

The idea for ParentSquare was born in 2011 when our founder Anu, a computer engineer and parent, saw how much easier it was to stay connected to her children’s school while at home. She set out to make that connection possible for every family.

With the help of early school partners, ParentSquare grew from a handful of schools to what is now the preferred solution for millions of students and their families. Today, we’re motivated by the same purpose that inspired us all those years ago: to bring schools and families together so students are better prepared for the future.

Our belief

When families are involved, students thrive

We believe that students do better when families are involved—and schools can’t do it alone.

It takes a village of administrators, educators, parents, and community members working together. Like a modern town square, ParentSquare is the hub that brings this village together.

Our core values

What makes us, us

These values guide our professional decisions, our product evolution, and how we show up for our community. They are the “how” behind our “why.”

We are champions for our customers

Our customers feel heard. There’s always a solution to be found.

We believe in transparency

We build trust through open, honest communication and diverse perspectives.

We win together

We share in success and work toward our goals with purpose—and a healthy dose of fun.

We embrace an entrepreneurial spirit.

We never lose our startup mentality. We stay innovative, agile, and scrappy.

Our Team

We have fun doing work that matters

We strive to surprise and delight our customers, our teams, and ourselves in our work to bring school communities closer together. Even as ParentSquare has grown, we remain cohesive, collaborative, and relationship-driven, united in our commitment to student success.

Our foundation

How we work, every day

The shared expectations that shape how we show up for schools, families, and each other.

Humility

We work with quiet confidence but loud curiosity. We value the contributions of others and remain open to learning. By checking our egos at the door, we build stronger collaborative relationships and ensure we never stop growing as individuals or as a company.

Commitment to schools and families

Our mission is personal. Every team member shares a genuine drive to support student success. We have a shared commitment to making a positive impact in education by enhancing communication and fostering deep school-home partnerships.

Awards in innovation and education

ParentSquare Honored as 2024 Acquia Partner Award Winner for Accessibility Partner of the Year
Our ParentSquare stories

We work with joy every day

Even as our company has grown, our team remains steadfast in our mission to serve schools and families—and have fun while we’re doing it.

“During my daughter’s first two years of school, I saw how deeply human connections shape learning. Teachers who welcomed parents built stronger classrooms. Kids thrived when parents were present and engaged. It reinforced my belief that when schools and families connect, they create a village where students can flourish.”

Anupama Vaid
Founder and President
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Success stories

When our customers succeed, we succeed

Supporting student outcomes is our goal. It drives us each and every day to serve our customers and each other with best-in-class technology, creative solutions, and a relationship-first approach. Our clients experience the difference.

See for yourself what our customers think on our Wall of Love.